Fashion Knit

Honestly, Fashion Knit came from frustration more than anything else.

Anyone who has tried to shop for a proper occasion outfit knows the feeling. You go out with something specific in mind — a wedding to attend, a milestone to dress for, a day that deserves more than something thrown together — and you spend hours going from shop to shop finding nothing that feels right. Either the quality is not there, or the price does not match what you are actually getting, or the people selling it clearly have no real opinion about any of it.